From Nothing to Something - 2020
Whatever it is, the way you tell your story online can make all the difference.
Project Overview
The goal of this project was to design a simple to understand informational sit that explains the purpose of the company and how they help.
My Contributions
I worked hand and hand with the motivateco team to meet the needs for their website. First we started off with a mind map then turned that into a LoFi. Along with working through the UI/UX of the site I also served as the photographer.
From Lofi to Hifi
We started with strategy and defined the brand and it’s target audience. Since we were talking about a new company we started by defining the brand attributes and created a brand statement. Regarding the users I was happy to find out that the team has already been talking to their target audience and had a lot of insight so it was only a matter of consolidating the findings to form a user persona. Both of these documents guided our decisions during the rest of the project.
Wireframing
After we defined the flow and thus what screens we needed I proceeded with creating the wireframes to explore the experience in more detail on a screen-by-screen level. The main focus was the trip planning flow which sits at the heart of the app.
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